Companies should hire magicians and poker players as strategic advisors. Magicians know how the human visual system works. They know that you only see about 5 degrees of your visual field in one “saccade,” which is a snapshot your eye takes. It takes twenty of these per second, and your brain fills in the rest. In other words, your brain fills in 95 percent of what you think you see based on tiny images, similar to shining a flashlight around in a dark room.
In this wonderful book, Stephen and Susana take you on a journey into the cognitive world of magic, pulling back the curtain on how magicians fool us into thinking what they want us to think. I highly recommend the book, and yes, it’s also available on Audible.
If you don’t have time to read a book, watch the master Apollo Robbins show you how misdirection works. Notice that Apollo has 95 percent of the available space to work with, while the subject is, as we all are, narrowly focused on 5 percent at a time, it’s magical: